Redesigning your agency website can be scary.

My favorite exchange from No Country for Old Men:

“You know what date is on this coin?”
“No.”
“1958. It’s been traveling twenty-two years to get here. And now it’s here.”

Our new agency website didn’t take twenty-two years to complete. In fact, it took only about 4 months. That’s near-record time for an agency website. It only felt like twenty-two years. There’s just so much to think about. Like, what pieces do you show in your work section? Do you show that great campaign from back in the day… the one you built with Pagemaker? In what order do you list your services?  Oh, and by the way, how do you portray and position yourself online?

For Park&Co, the experience was daunting, rewarding, agonizing, puzzling, cathartic and fun as hell.

For Park&Co, the experience was daunting, rewarding, agonizing, puzzling, cathartic and fun as hell. And that was just the home page. In the end, we arrived at a site that was far different than its predecessor, a site with no images on the home page, no bullets in the copy. We forsook all the social media silliness in favor of storytelling. We broke rules and bucked trends left and right, and we’ll probably hear about it from some.

Because it’s the online expression of an agency that’s constantly on the move, our website will never feel quite “done” to us. But you know what? Today we love it. For us, it’s the right site at the right time, and it does the one thing it had to do above everything else: tell our story.

But enough about us. What’s your two cents?