Let’s be honest – blogs are pretty much all the same. Everyone giving their opinion and “expertise” on the latest trends or coming up with slick metaphors to relate to the newest marketing theory. In the interest of full disclosure, we were no different.

At least not until now. Welcome to Extra Cuts, a different take on the agency  blog. One that focuses on original stories not regurgitated industry news. There’s no shortage of folks out there pontificating about how the iPad will revolutionize marketing or reviewing Facebook’s latest updates. You won’t find that here. It’s not that we don’t have opinions about those things. It’s just that we think it’s more valuable to give real, honest, transparent insights into how and why we do what we do at Park&Co.

Tune in for a variety of topics ranging from our rationale behind a concept to a funny story that happened on set. And rest assured nothing will touch this blog unless it’s original or relates to something we’re doing at Park&Co.

But we need your help. If you see us straying from this approach, call us out. We mean that. Do whatever you feel you need to do – comment, call, tweet, whatever – to keep us accountable and clutter-free.

So when you’re sick of the flashy headlines or “20 Reasons why” lists, come to “Extra Cuts” for entertaining and always brutally honest stories about our lives at Park&Co.