You buy local produce, seek out locally owned stores, and drink local wines. So why go to other markets like L.A. for your advertising? Phoenix agencies offer a wealth of talent, from brand strategy and development to internationally award-winning creative, as well as innovative interactive campaigns and Hollywood-caliber film and video production. And you don’t have to look far. You can now find the top shops at a newly created landing page: parkandco.com/azagencies. Compare Arizona agencies to anyone, anywhere.
Have you seen our Goodwill of Central Arizona ad campaign? Not only has it helped our client grow by more than 300 percent since 2003 (the fastest growing Goodwill in the nation), Goodwill operations across the country have used elements of the campaign to ignite their own growth.
Remember the hilarious hockey spot for America West Airlines, or the bare butt cowboy commercial for Joe Boxer? Creative agencies like Moses Anshell have been creating internationally award-winning work in Arizona for decades.
Off Madison Avenue, Riester, EB Lane and Park&Co, among other agencies, are drawing Fortune 500 clients to Phoenix for their advertising and marketing work , including Nintendo, Nike, Coca-Cola, and Kiewit.
We applaud the likes of US Airways, Fender, Avnet and Discount Tire for keeping their advertising local. It helps more than just the advertising community.
According to Local First Arizona, for every $100 spent for goods and services at a locally-owned business, $73 remains in the AZ economy.
Arizona is trying to heal the P.R. black eye and business boycott created by SB1070. We’re battling an historic state deficit, lack of investment in education and nearly 10 percent unemployment, among other issues. As Arizona businesses, we’re all affected. When you exercise your spending power elsewhere, you build a local economy someplace far from home, and your neighbors feel it.
So, if you want to buy your maple syrup out of state, that’s fine by us. But if its business-building brand strategy and creative you’re looking for, we encourage you to shop locally by visiting parkandco.com/azagencies.
And no worries if you pick another local firm over us. Just tell them Park&Co sent you.
I absolutely love this about Park & Co… you guys have serious balls! Most other agencies avoid ever mentioning the name of competitors, much less outright promoting them. Good for you. This is super smart, and I hope will be very effective for you. Kudos!
Park & Co. seem to be one of the only agencies in this town that actually gets it. And while I applaud this post, only a handful of the other agencies listed have made the necessary changes over the past few years to merit more marketing business coming to AZ. So let’s be honest…Off Madison Avenue has been slowly shrinking for the past few years and Moses Anshell, with their 65 year old CEO, hasn’t come up with anything fresh since, well, since the stuff mentioned in this post. Which is several years old. E.B. Lane has obviously never lost its stride as evidenced by the addition of their recent Lottery account win. Show us more local ad agencies. Step up your efforts. Think differently and more progressively and the business will come. If not…the bell tolls soon Moses Anshell and others.
“The Olympics are a wonderful metaphor for world cooperation, the kind of international competition that’s wholesome and healthy, an interplay between countries that represents the best in all of us.”
-John Williams
A true example of thinking globally and acting locally…way to “walk the talk” Park & Co.!
Thanks, Tina. We appreciate your support.
This might be a first: an ad agency working to attract business for all agencies in the same market. Outside the box thinking on steriods!
[...] This is the mindset that I don’t understand. Why spend fortunes for agencies and production companies outside of Arizona when we are loaded with creative talent right here? That’s our point in the “Sashimi Craft Services” ad we ran in the Arizona Business Journal; the third ad in our “Buy Local Advertising” campaign. [...]
[...] and ran our “Buy Local Advertising” campaign where we promoted our competition to encourage local advertisers to keep their branding, marketing, [...]