Environmental issues are often approached with overly complicated remedies. And too often, those fixes take such a huge investment of time, money and energy that they’re put off or never begun at all. As the green marketer behind Water—Use It Wisely, Global Water and Bring Back Blue, we’ve taken a different tack. Immediate environmental and economic change can come from small, everyday actions that we can all do right now.
In late 2010, we hit on an exciting new green initiative and decided to go all in.
Ecodriving Solutions is a partnership between Park&Co and the Pro Formance Group that teaches organizations how to reduce their fuel costs and carbon footprint by up to 24% through simple driving behaviors. While Pro Formance brings 15 years of auto performance expertise to the online and classroom driver training, Park&Co provides the creative communications that build interest, support and momentum for the program. Together, we provide fleet drivers and managers with an easy, inexpensive way to make an immediate impact on both their financial and environmental bottom line.
Ecodriving Solutions also pays dividends in the corporate responsibility arena, helping to increase a company’s accountability and exposure as an environmentally conscious organization. For us as a green marketer and for any organization that depends upon auto and truck fleets for its livelihood, Ecodriving Solutions is the ideal economic and environmental answer: something we can all do right now to achieve immediate, measurable benefits.